Kirilyuk Natalia Nikolaevna

Language proficiency: English - fluent
Autobiography
Моя профессия - Area Sales Manager
Current job
- “MOSCOW – EFES BREWERY” CJSC - Regional Sales Development Specialist (Eastern Siberia & Far East) (from september 2006-09-01 00:00:00.0)
Development and implementation of sales support activities in the region
Supporting of business partners to achieve the assigned sales targets.
Planning and organizing of special events & trade activities to drive sales in the region (wholesalers; off-trade ; on-trade ; КА)
Coordination of contract relationships with key customers
Adaptation and Development of merchandising strategy in the region
Budgeting and delivery controlling of POSM and special equipment
Analyzing internal and AC Nielsen data to plan and evaluate results of trade activities to fulfill regional sales targets and strategies
Training of sales force (product knowledge, merchandising concept & standards)
Budgeting
Additional business opportunity identifying and development
Previous jobs
- “MOSCOW – EFES BREWERY” CJSC - Regional Marketing Developer (2005-06-01 00:00:00.0 - 2006-09-01 00:00:00.0)
Coordination and adaptation of national promotions in region
Planning and organization of regional trade activities in all channels, including work with “bad-day” stocks
Working for corporate merchandising standards maintenance
Monitoring POSM placement and their proper use
Analyzing competitors activities in all trade channels - “SibAtom” LLC ( chain of supermarkets, alcohol & confectionary distributor, chain of supermarkets) - Marketing Specialist (2004-06-01 00:00:00.0 - 2005-06-01 00:00:00.0)
Forming the assortment policy
Negotiation with suppliers
Planning and organization of BTL-actions & motivation programs for personnel
Working on the new retail shops opening
Analytical research of market
University education
- Irkutsk State University, Russia, Siberian-American School of Management, Major: Management of organization , Diploma of specialist in Management, 2004
- University of Maryland, USA , University College, Major: Business Administration, Bachelor of Science, 2003
Training courses
- TOEFL, SASM, 607, 2001