Currently running Johnnie Walker Black Label, Green Label, Gold Label, Blue Label, and Malts.

Managing the third largest deodorant portfolio in Eastern Europe overseeing a budget of over $10M. Leading all brand management functions: long-term strategic planning, brand communications, trade marketing, product supply, media planning, budgeting and performance analysis.
- Leading 6 marketing projects simultaneously cumulatively projecting to increase P&G deodorant volume by 30%.
- Initiated and leading the flanking of a deo brand in a higher-margin category projecting to bring 30% of volume on top of current sales.
- Coordinating strategic integration of P&G and Gillette deodorant portfolio projected to bring double-digit cost savings resulting from inter-brand synergies.

Managed the largest antibacterial Personal Cleansing brand in Eastern Europe overseeing a budget of more than $5M. Led all brand management functions: long-term strategic planning, brand communications, trade marketing, product supply, media planning, budgeting and performance analysis.
In particular:
- Led a cross-functional team in flanking the brand in a higher-margin flanker propelling the brand’s cumulative volume by 70%.
- Fully led the subsequent re-stage of the brand from concept development to copy-on-air reversing the sales trend and achieving 20% growth per month past re-stage.
- Established strategic alliance with a local endorser securing critical support for the upcoming line extension projected to add 40% to existing brand volume.
- Launched the most historically successful seasonal gift offering on two beauty care brands disproportionately boosting trial by 30% during the gift season and achieving a 90% gift sell-out rate in 6 months.
- Developed a cross-channel conceptual sell for Personal Cleansing Category significantly increasing listing probability and boosting total brand’s distribution by 15% in 6 months.

Managed key Marketing functions of the leading Defense Telecom equipment manufacturer – strategic planning, marketing communications, media relations, dealer policy:
- Led company and brand repositioning in Russia executed via multiple touch-points and resulting in a 30% surge in order placement.
- Launched one of the most advanced mid-tier call center solutions in Russia overdelivering on booklet objectives by 20%.
- Initiated and led outsourcing of Tech Support functions decreasing associated costs by 15%.
- Fully re-evaluated dealership awarding policy resulting in a 40% decrease of product returns.
- Re-established relations with professional media immediately resulting in $150M of complementary coverage in 3 months.