Ляличкин Александр Викторович




General information

Ляличкин Александр Викторович



Birthday: 18.08.1962

 
Residential area: Россия, Москва918
Citizenship: Россия

 
Native language: Русский
 
Language proficiency: English - fluent

 
Competencies: Профессионал B2B. Руководящие позиции в иностранных компаниях - производителях промышленного оборудования, производственных линий, упаковочных решений.

 
Interrests: Общение7

Autobiography

Директор Департамента Идентификации известной Российской IT компании.

Тем, кто понимает - бар\код, 2D код, RFID, софт, терминалы сбора данных, промышленные сканеры, комплексные решения практически для всех отраслей промышленности, аэропортов, госструктур.


Services

Provided services

  • Бизнес-услуги > Стратегический консалтинг

Description

Назначение, целесообразность применения, экономическое обоснование систем радиочастотной идентификации - RFID


Professional experience

Previous jobs

  • Willett\Videojet, Western company - Commercial Director (2005-09-01 00:00:00.0 - 2006-05-01 00:00:00.0)

    Identification equipment - Laser Systems, labeler application, ink printers, RFID.
    Supervised 6 sales + 3 KAM in Central and Nord-West region of RF and Distributors in RF, OEM.
    Daily more than 200 projects in more than 30 different industries.
    Working activity: 50% of time - office, 50 % business trips.
    Office: Conducting the whole sales process, strategic and tactic sales planned; market, customer needs analyzed; strengths and development needs analyzed, pricing, financial schemes, individual trainings with stuff, creating and improving new developing and controlling schemes for sales team, hired sales.
    Out: Global projects negotiations with decision makers, help to sales, sales control, training, looking for and creating relationships with new potential Key Customers, distributors net coordinated, developed.
    Result: Professionalism of sales team is growing. Increased sales of most managers 15%. New Key Customers - WBD, Sun Interbrew, Unilever, BAT, Unimilk, etc.

  • OMEGA FOOD TECHNOLOGY AG, Western company - Senior sales manager (2003-12-01 00:00:00.0 - 2005-04-01 00:00:00.0)

    Creations of partner relationships with top 20 food produces in RF
    Visits, negotiations with decision makers, plant tests, etc.
    Result:
    Sucsessfully developed products in Russia and CIS, increased market share, strong brand awareness was established with companies DYMOV, Ostankino, Tzarizino, Morozko, Kampomos, Ravioli, etc.

  • SCHALLER LEBENSMITTELTECHNIK, Western company - Head of packaging and further processing equipment department (2002-04-01 00:00:00.0 - 2003-08-01 00:00:00.0)

    Responsible for preparing commercial proposals and sales contracts, negotiating quotations, pricing, financial schemes, delivery terms.
    Identified and developed market opportunities in order to achieve\exceed sales targets.
    Handled direct contacts with customers.
    Travelled throughout Russia and CIS to support established customers and qualify prospects.
    Analyses customer needs, ensure that customer orders, complains, and contracts are properly handled.
    Arrenged reference visits of key customers to plants to Europe and headquarter.
    Competitors pricing and activities survey.
    Market trends analysis.
    Provided monthly sales reports and market information for thr headquarters management.
    Managed and developed sales forces in Moscow and regions (6 people in Moscow).
    Hired sales and back office staff.
    Prepared and performed on a regular basis professional sales seminars for sales team and dealers.
    Supervised administrative and support staff.

  • CFS (Tetra Laval Food), Western company - Regional sales manager (1996-03-01 00:00:00.0 - 2002-04-01 00:00:00.0)

    Conducting of the whole sales process (equipment for meat, fish, poultry industry)
    Negotiations, visits, machinery tests.
    Sales planning and budget calculation.
    Keeping touch with constant partners and search for new clients.

  • OY KAUKOMARKKINAT, Western company - Sales manager5 (1994-04-01 00:00:00.0 - 1996-03-01 00:00:00.0)

    Searching for regional clients and dealers in order to build long term relations.
    Preparing of offers.
    Participation in exhibitions.
    Conducting negotiations.
    Sales planning.
    Trainings in Finland

  • KGB - Secret service (1990-08-01 00:00:00.0 - 1994-03-01 00:00:00.0)

    Captain

Education

University education

  • KGB HIGH School, Secret service, diploma, 1990
  • Radio\electronic Moscow institute, Radio systems, diploma, 1986

Training courses

  • Food Processing Equipment, STORK Titan B.V., Certificate, 2003
  • MULTIVAC Seminar (packing)MULTIVAC, Diplom, 2002
  • Sales Seminar, Wolfking, Certificate, 2001
  • CFS Presentations Techniques Training, CFS, Certificate, 1999
  • Tiromat Training (packing)Tetra Laval Food, Certificate, 1997
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