Previous jobs

• GfK Ukraine (GfK Group). Custom research (AD Hoc) - Project Manager, Quantitative research department (2002-09-01 00:00:00.0 - 2006-10-01 00:00:00.0)

  Till January 2006 – GfK-USM (Ukrainian Surveys and Market Research). The leading Ukrainian company offers a wide array of market research services in Ukraine, Belarus, Moldova and other countries.
  04.2005-2006 - Head of GfK*Omnibus Project, Project Manager.
  Duties: market research for consumer goods (FMCG) in Ukraine and abroad;
  -Prepare methodologies, questionnaire, sample design, etc; write proposals in accordance with research objectives/clients’ needs;
  -Coordinate survey conducting; Tasks’ distribution on project realization (to project manager assistants, field department, etc.), prioritizing, quality control;
  -Data analysis, analytical report preparation, presentation of the project results;
  -Conducting negotiations with clients from initial contact to project completion;
  -Communication with multinational and Ukrainian companies (Mars, Kraft, Gillette, Kernel Group, SunInterbrew, BBH, Transmark, Bunge, Ferrero, etc)
  Work experience with specific methods/types of survey:
  -GfK*Navigator - usage and attitude, market and consumers segmentation;
  -GfK-ATS - ad campaign effectiveness evaluation;
  -GfK*Target Positioning – evaluation of current brand positioning in the competitive environment;
  -GfK*Loyalty – evaluation of customers’ loyalty level to brand, product, company;
  -Concept, package, product test; price techniques; outlet-points census.
  Specific Duties on Omnibus project (with all mentioned above): GfK*Omnibus – regular all-Ukrainian representative survey for many clients on social and political situation in Ukraine, consumer goods and services (telecom, bank, insurance, etc).
  - Omnibus research design; price calculation, prepare budget for most of the projects, control project profitability;
  -Coordinate company departments (B-to-B, Media, Households panel) within the project;
  -Cooperate with media on Omnibus research results, prepare articles;
  -Prepare individual financial documents;
  -Launch second Omnibus;
  -Communication with GfK Globo Bus participants
  09.2002-12.2004 - Project manager assistant
  Duties: Assisted to project manager at the every stage of the project
  -Preparation of the questionnaire, data analysis on the project, presentation and analytical report preparation

• Pr&Publicity (Agency Public Relations and Publicity) - Project manager assistant (2001-11-01 00:00:00.0 - 2002-05-01 00:00:00.0)

  - Maintained the web-site of Political Party and fan club of political party;
  - Press-release preparation; news monitoring, prepare recommendations on the pre-election company;
  - Work with supplier – pre-election promo materials preparation

• GfK-USM, Аrk Thompson (advertising agency), АМТ (Market Technology Agency). - Interviewer, narrator, expert. (1998-07-01 00:00:00.0 - 2000-10-01 00:00:00.0)

  Interviewer, narrator, expert.

University education

• Taras Shevchenko National University of Kyiv, Sociology and Psychology, Master of Sociology (ukrainian internal - magister)1997-2002
  

Training courses

• Institutional TOEFL, CEU (Central-European University)2003