1. Job description
Leading the marketing department
Responsible for strategic direction
Preparation of the Budget
Responsible for 5 people management
2. Successful projects 2007:
start-up of marketing department
selection and hiring 5 professional marketing employees
defining the marketing long and short term strategy
supervising B2B & B2C marketing activities of the company
preparation and defending the marketing budget for 2008
reaching the planned web site visits number
achieving the required efficiency levels on marketing expenditures

1. Job description
Developed the long term and tactical strategy for Walkman phones category development in Russia
Handling budget for category
Handling all product development related workload
Handling all direct (generic) brand communication workload (ATL mainly)
Supervising cooperative (joint with customers) advertising activities
2. Successful projects 2006-2007:
4 major national phone launches (total number of phones overseen during the period 9)
3 generic promotions
Over 10 joint campaigns with customers
Supervision of global agency switch (Leo Burnet to Saatchi & Saatchi)
Close cooperation with sales regarding sell-inn and sell-through activities

1. Job description
Supporting brand # 1 on the Russian cigarette market, all BTL activities
Developing BTL strategy, participating in ATL strategy development (Trough-the-line approach)
Handling BTL budget
Coordinating Winston trade marketing activities / liaison with Sales
Developing HORECA approach
Developing CRM (consumer relationship marketing) approach
POSM management (HORECA, retail and KA)
Coordinating NPD (New Product Development) projects correlating with promo activity
Managing 2 direct reports; reporting to Brand Director (Group Brand Manager)
2. Successful projects 2004-2005:
2 waves of Winston National Consumer Promotion supported with extensive ATL communication
5 waves of Winston 1-2-1 promotion nationally
5 waves of “Retail Key Accounts” specific promotions handled
2 waves of Winston Club Events series (25 cities of Russia covered, 40 events conducted)
Winston Large Scale Events (Moscow & S. Petersburg) over 7000 people attendance each
Over 20 third party events sponsored by Winston
Over 20 special branding projects accomplished
Horeca POSM set developed

1. Job description
Developing the Trade Marketing Department from ground
Designing, implementing and controlling trade marketing activities on national level
Developing shelving and merchandising strategy for the company
Creating product catalogue
B2B approach developing
POSM and POS standards development
Research and Top Management support in launching new brands
Total # of reporting people – 9, 3 direct reports; reporting to commercial (sales) director
2. Successful projects:
Great Valley launch
Martini New Label Launch
Launch of merchandising structure for Moscow
Brown Forman portfolio distribution start
Successful B2B site and structure launch
New year special projects with Retail Key Accounts

1. Job description
Leading the account team, main client – Procter&Gamble. Managing 5 subordinates (including 3 indirect). Responsible for customer service, project management and coordination inside the agency. Participating in tenders at prospective clients, prepare proposals, write creative / implementation briefs. Analyzing results of activities conducted, preparing reports, learning’s for the client. Advising on enhancing the agency internal business processes according to international standards.
2. Successful projects:
“Always” “Pop Star” consumer promotion: 10 cities, 1350 participating outlets; over 70 personnel; budget exceeding $ 250 000
“Always” “Knowledge is Power” retail consumer promotion: 30 cities, 400 retail outlets involved, 300 personnel working on the project; budget exceeding $ 200 000
“Blend-a-med” school program: 30 cities, 500 schools involved, budget over $ 300 000 annually.
Minor clients included Good Year (tires), Gillette (2 brands), JTI (with Mild Seven brand’s BTL annual activity fully covered), OBI shopping centers (launch to Russian retail market).

1. Job description
Participating in the design and implementation of brand strategies and corresponding marketing and promotional plans. Implementing all activities within the approved budgets and analyzing the efficiency and cost-effectiveness of the marketing activities carried out, including regular comparisons with competitors' activities. Analyzing sales, market, consumer and competitor research reports, participating in identifying brand strengths, weaknesses, opportunities and threats and providing recommendations to make best use of research results. Recommending POSM, promotional materials and premiums as per marketing plans and ensuring regular control of expenditure vs. budget, cost-effectiveness and impact on sales. Developing a constructive relationship with advertising, PR and promotion agencies and suppliers, providing an atmosphere of creative cooperation leading to high quality service at best prices.. Collaborating with other professionals in Marketing and Sales. Effective decision making within the approval level.
2. Successful projects:
Took part in developing and presentation / defending of Marketing Plan 2002, developing of MP 2003
Took part in developing database handling (Direct Marketing) approach for Marlboro
Took part in analyzing Key Brand Indicators and Consumer Tracking research on regular basis
Effectively assisting in the planning design of consumer, retail and Horeca promotions.
Conducting independent developing and leading numerous projects simultaneously, including:
Marlboro “Outsert” mail-in consumer promotion
Marlboro “Live free - feel free” consumer promotion
Marlboro Miles promotion at retail key accounts Moscow
Marlboro “Music Rodeo” events in 12 Russian cities
Marlboro “Full House Club” events in 15 Russian cities
Marlboro special branding project: car branding, kiosks special production and installation in Moscow, retail key accounts special branding in Moscow and St. Pete
Retail standards developing to define POS appropriate for Marlboro branding, both in Moscow and regions, extensive business trips inside Russia to assess local situation
POSM ordering for the annual placement, both Horeca and Retail, with budget exceeding seven digits