Current job

• Hill’s Pet Nutrition (Colgate-Palmolive, Russia) - Trade Promotions Manager (from april 2006-04-01 00:00:00.0)

  Managing Advertising & Promotion and Gross to Net budgets
  Planning and development of new product launches
  Development and implementation of marketing programs, including national promotional grid, veterinary endorsement programs, category management, direct to consumer programs, POP/POS, sales materials, micromarketing programs, advertising and PR and materials to support the launch of new/improved products or programs.
  Directing the ongoing management of the Russian website.
  Analysis of research data, market shares and program measurement.
  In conjunction with management team support the development of the annual business plans and budgets for Russia
  Key achievement:
  Development of Price Strategy and Sales Price Increase Program consisting of 2 stages that has helped to increase margin by 11.6% and then by 5.7%

Previous jobs

• Sportmaster Group of Companies (www.sportmaster.ru) - Marketing Manager⁴ (2004-04-01 00:00:00.0 - 2006-03-01 00:00:00.0)

  Developing and implementation of marketing programs
  Group Brand management (Columbia, O’Neill, Asics, Colmar, Helly Hansen, Termit)
  Developing of long and short term strategies and market tactics;
  Developing and managing of annual marketing budget
  Analyzing of the size, segmentation, key trends and competitive factors of sport apparel and footwear markets
  Monitoring and evaluating of competitor’s activities
  Developing of positioning and advertising strategy
  Planning, optimizing and coordination of advertising/ promotional/ PR campaigns in accordance with strategic brands objectives
  Key achievement:
  New trade mark launches

• Ruyan, Group of Companies (www.ruyan.ru) - Brand Manager¹ (2003-01-01 00:00:00.0 - 2004-04-01 00:00:00.0)

  Participating in launch of new trade mark
  (Strategies, market tactics, positioning, determining of target group, analyzing of competitive factors, Monitoring and evaluating of competitor’s activities, developing of product range strategies and merchandizing rules)
  Promotion
  (Order and control over distribution of POS materials; trade marketing; developing of Customer Relationship Management program, planning, optimizing and coordination of promotional campaigns, developing and managing of annual marketing budget)
  Key achievements
  • developing of Customer Relationship Management program
  • launching of 11 new products
  • increased market share as a result of trade marketing program

• Financial News Agency «Consultant» (www.dinform.ru) - Specialist of Marketing department (2002-08-01 00:00:00.0 - 2003-01-01 00:00:00.0)

  Monitoring and evaluating of competitor’s activities, planning and control over quantitative investigations, negotiating with potential news suppliers (Bloomberg, Reuter)
  Key achievements
  • planning and control over quantitative investigations of logistics news market

• Iaskweb (American company producing computer programs based on technology of “artificial intelligence”) - Marketing assistant (2001-08-01 00:00:00.0 - 2002-04-01 00:00:00.0)

  Monitoring and evaluating of competitor’s activities and market trends; preparing of monthly marketing report for headquarters of the company in Chicago, USA; control and planning ? testers, programmers and linguists activities

University education

• Plekhanov Russian Academy of Economy, Philology, diploma, 2005
  
• Russian State University of the Humanities, Marketing, diploma, 2002
  

Training courses

• NIMA Marketing B, Netherlands Institute of Marketing, State University Higher School of Economics, certificate, 2007
  
• Promo Power, Colgate, training, 2006
  
• Presentation, Arsenal. Managers Schools, training, 2004
  
• Creative management, S. Makshanov Institute of Training, training, 2004
  
• University of Branding, PRADO Research & Technology, training, 2003
  
• Presentation Skills, Management Training International, training, 2003