Previous jobs

• EURO RSCG Kiev (ex-BATES Ukraine) - New Business Director (2004-01-01 00:00:00.0 - 2006-08-01 00:00:00.0)

  up to 6 people supervised
  Expertise:
  -Headed responsibilities for the one of biggest company profit-generated units (New Business department)
  -Lead and supervised new business team run large scale of proficient new business initiatives (from initial stage of identifying business opportunities to final proposals / maintenance of prospect / current clients)
  -Developed communication strategies, pitched and won projects on wide range of industries (hot drinks, low-alcohol drinks, energy drinks, confectionary, retail, diary and poultry).
  -Co-Developed and set up number of innovative marketing approaches which dramatically influenced clients’ business (Kiev Konti, PINK magazine, Bigmir.net)
  -Successfully managed (as consulter, project leader and decision maker) International pitch for SHAKE
  Achieved business results:
  -Foxtrot, Stoik (“Askold”, “Batik”), BBH (Slavutich), AlcoTrade (SHAKE, S-juice, Non-Stop), Kiev Konti (“Bonjour”), “Shakhtar” football club, Etalon (insurance), Hlebo Dar (“Flavour”), KP Publications (“PINK”, Bigmir.net)
  -40% Agency personnel growth due to new business efforts / achievements
  -Publication tracker shows 78 media outcomes within a year (news, press releases, articles published)

• Bates Ukraine (renamed in EURO RSCG Kiev in 2004) - New Business Manager (2002-11-01 00:00:00.0 - 2003-12-01 00:00:00.0)

  2 people supervised
  -Searched for opportunities, engaged and pitched brand communication projects (strategy & creative) for large scale of Clients
  -Developed NB presentations based on developed communication strategies, managed creative process and presented outcomes for prospect businesses
  -Led on projects and finance negotiations for new Clients
  -Managed Agency internal and external publicity (articles, public speaking, etc.)
  -Agency became a winner for “Agency of the year” contest by “Ripples in the water” national project

• Video International Kiev - New Business Manager (2001-10-01 00:00:00.0 - 2002-10-01 00:00:00.0)

  -Conducted market/category analysis from initial data collecting stage to final assessments and recommendations delivery
  -Developed formal reports on industry and market trends in close collaboration with new business director and executive personnel
  -Supported development and implementation of core agency business development initiatives

• “Noviy TV channel” - Producer & Journalist (2000-09-01 00:00:00.0 - 2001-10-01 00:00:00.0)

  -Produced (from initial concept independently developed and sold to the media later on) and anchor for weekly TV program for youth called “Noviy element” (“The new element”)
  -Tracked for youth trends and lifestyle study / analysis conducted
  -Developed scenarios and storyboards, involved and interviewed celebrities relevant to target group
  -Raised society interest on hot problem topics (social adaptation, HIV/AIDS, drug addiction, youth prostitution, lack of education, healthy life-style)

University education

• Stockholm School of Economics, strategic marketing, Executive MBA, 2008-2008
  
• Institute of journalism, Kyiv National Taras Shevchenko University (Kyiv, Ukraine) Mass communication, advertising and PR, First class master's degree, 2004-2004
  
• Institute of journalism, Kyiv National Taras Shevchenko University (Kyiv, Ukraine)International journalism, First class bachelor's degree, 2002-2002
  

Training courses

• Business Excellence in a Disruptive Age , Tom Peters, master-class , 2005
  
• Summer School of total marketing, KMBS (Kyiv Mohyla Business School) certificate, 2005
  
• “Winning strategy”, Jack Trout, master-class , 2004