Current job

• GlaxoSmithKline Healthcare - National Key Account Manager; Regional Account Coordinator Central&Eastern Europe (from march 2005-03-01 00:00:00.0)

  Establishing, managing and coordinating KA Department (6 KAMs & 12 SRs; 30 КАМs functional).
  Working out channel strategy. Develop, introduce and supervising systems of gathering and processing of the information on sales, distribution, shelves and activity of competitors, consolidating and analysing obtained data.
  Working out and launching company procedures. Establishing and maintaining effective partnership with key customers. Defining of new opportunities for growth of sales and distribution. Develop effective commercial conditions on cooperation with customers and marketing support of sales. Providing observance of credit policy of the company. Operating parameters of selling and managing KAs through the subordinated personnel. Developing and actuating special marketing actions for key customers (including advertising in places of sales, programs on promotion). Budgeting and supervising expenditures of marketing fund.
  Adhering to the norms of the reporting established in the company
  Providing efficient work of employees, statement of the purposes, checking, an estimating and awarding.
  Provides training and professional development of the subordinated employees

Previous jobs

• Diageo - National Key Account Manager (2004-06-01 00:00:00.0 - 2004-09-01 00:00:00.0)

  Managing the distributor, setting up sales and distributor targets, providing sales forecast,working out and implementing channel strategy, business developing, negotiations, working out trade marketing activities, creating, developing and coaching team of 3 people, working out budget

• Beverages and Trading LLC (Bacardi – Martini Group Russia) - Key Account Manager⁵ (2002-02-01 00:00:00.0 - 2004-06-01 00:00:00.0)

  Negotiations, signing contracts, efficient commercial terms, price management, marketing support, managing of market activities through the subordinate staff, coordination and control of deliveries, working out trade marketing programs, planning budget, info exchange solutions, business developing, motivation and managing the staff, maintaining the professional growth of the staff

• Bacardi-Martini B.V. Moscow Representative Office - HORECA Manager (2001-04-01 00:00:00.0 - 2002-02-01 00:00:00.0)

  responsible for the on-premise segment of the market; supervising BTL activity; supervising the organisation and conducting of special events; coordinating and supervising advertising agency; establishing close relationship with clients; concluding contracts; implementing promotional programs; working out incentive programs and trainings for the staff

• Primalco Ltd., Moscow Representative Office - Representative of Primalco Ltd. in Moscow (2000-02-01 00:00:00.0 - 2001-03-01 00:00:00.0)

  involved in the work of the European Business Club in Moscow; membership and work in the Alcoholic Beverages Committee of EBC in Moscow; monitoring of alcoholic market, planning implementing and further controlling of the marketing
  activities; reporting to the headquarters, management of the distributor

• Primalco Ltd., Moscow Representative Office - Assistant to the Head of Representative Office (1999-01-01 00:00:00.0 - 2000-02-01 00:00:00.0)

  establishing and further development of commercial contacts with Russian companies;
  planning the marketing activities in Moscow and St.Petersburg; working out the project of merchandising of the product together with the distributor and advertising agency in Moscow and St.Petersburg and further coordination of their activities; collaborating the promotional activities with the partners

• Primalco Ltd., Moscow Representative Office - Coordinator of the project (1997-09-01 00:00:00.0 - 1998-12-01 00:00:00.0)

  brand marketing, drawing up the marketing budget; media planning together with the advertising agency; launching of the new product and further coordination of all the marketing activities in Moscow and St.Petersburg; logistic coordination; working out further promotional activities together with advertising agencies; trainings for the staff of promo agencies and supervising promotional activities; organisation of seminars, exhibitions, conferences; providing POS materials

• Primalco Ltd., Moscow Representative Office - Trade promoter (1997-04-01 00:00:00.0 - 1997-09-01 00:00:00.0)

  achieving close relationship with key wholesalers and retailers to assist them in promoting company’s production and train their sales force; ensuring that merchandising guide-lines are implemented in all target outlets; visiting all key outlets regularly to gather market data on company’s and competitor products, pricing, competitor promotional activities, etc.; conducting tasting/ product demonstrations and running promotional activities

University education

• Moscow Teacher Training University, Foreign languages, Diploma, 1997-1997
  

Training courses

• MBA-Marketing, Mirbis/London Metropolitan University, Diploma, 2004
  
• Marketing, HR, American Institute of Business and Economics, 2001
  
• Marketing, Sales, Planning, Helsinki University, Business Management Training Institute, Certificate, 1998