To achieve sales value, distribution and SOM objectives via effective and efficient managment of the company's resourses and estanblishment of the productive mutually beneficial relationships with the customers.
KEY ACCOUNTABILITIES:
- strategy/tactics development and implementation within agreed budget;
- management of the sales team, including: field sales force/ key account team/customer marketing/training/sales operations;
- development/implementation of the trade terms, particiaption at the negotiations with the direct/indirect customers;
- development/implementation of the promo support plans for the new launches/existing products;
ACHIEVEMENTS:
- achievement of the leadership in distribution/SOM for the key product categories
- regular achievement/overacheivement of the sales objectives

To develop, establish and lead new branch within a company.
KEY ACCOUNTABILITIES:
- develop/implement strategy and action plans;
- develop terms for cooperation/establish a relationships with the 3rd party partners to support the strategy;
- hire and manage team of specialists;
- participating at the negotiations with the direct/indirect customers;
- development/implementation of the promo-support plans;
KEY ACHIEVEMENTS:
- establishing an agreement with the McDonald's chain of restaurants and some other local chains of fast food cafes;
- reaching an agreement for cooperation with the Philip Morris, Tetra Pack, KPMG,
- establishing chain of more then 80 vending machines
- opening 4 franchise cafes and signing an agreement with 5 clients more

To acheive sales and distribution objectives via effective management of the field sales team.
KEY ACCOUNTABILITIES:
- participate at the strategy/plans development and sales/distribution objectives setting
- participate in the development/implementation of the trade terms and negotiations with the direct/indirect customers
- develop/implement/ensure company standards/policies for the field sales team: hiring; training and personal development; monitoring and control; performace evaluation and apprisal
- develop/implement promo-activies/POPM to support sales
KEY ACHEIVEMENTS:
- achievement and overacheivement of the sales plans
- establishing direct coverage of more then 30,000 retail outlets via fully dedcicated field sales team/van-selling
- achievement of the leadership in distribution/SOM

To acheive sales and distribution objectives wihtin the region via effective management of the field sales team and Distributors.
KEY ACCOUNTABILITIES:
- participate at the sales/distribution objectives setting
- participate in the development/implementation of the trade terms and negotiations with the direct/indirect customers
- ensure effective management of the subordinate team and distributors
KEY ACHIEVEMENTS:
- achievement and overacheivement of the sales plans