Setting up a marketing & trademarketing team, developping brand portfolio from low to premium, developping actions in terms of brands, merchandising, sales, budgeting,... Managing a team of 26 persons. Resumed growth in low price segment after year of on-going decline, alongwith price increases, multiplication by 2&4 of brand performance in high & premium segments.
Implementation of innovation process, alignment of production leading to costs optimisation

During 8 years, I contributed to international development of brands in different countries and geographical areas - South & Noth Americas, Africa, Central & Eastern Europe, Near & Middle East. Increased ten times volume base of the activities and turned around a loss maker to profit making business (turnover in volume accounted for 10% of company's activities). Set up a commercial JV. Contributed to brand realignment leading to 2% MS growth on France market setting up the brand at a 5% MS.