Охотин Илья Николаевич



General information

Охотин Илья Николаевич



Birthday: 28.10.1981

 
Residential area: Россия, Москва918

 
Language proficiency: English - fluent, German - fluent, Украинский - can be interviewed

 

Autobiography

Я работаю в области Маркетинг/Реклама/PR
Моя профессия - бренд-менеджер

Professional experience

Current job

  • OOO Robert Bosch, Moscow, Russia - brand manager for professional Bosch power tools in Russia, Ukraine, Belarus and Central Asia (from may 2005-05-01 01:00:00.0)

    - Marketing concept of brand's performance and price forming
    - Stock planning(in cooperation w/ logistics department)
    - Development and execution of country marketing plans
    - Marketing advertisement, POS-materials, translation check
    - Responsibility for c-budgets in the whole region
    - Analysis of market and competitors, price mirrors, SWOT-analysis
    - Reporting to department managers, office director and headquarters on a regular basis about market situation
    - Informational support of a sales department, motivation programmes
    - Participation in organization of exhibitions fairs, promotional and brand events
    - Obtaining of production certification as well as all respectful approvals
    - Ordering of advertisement, promotional and sponsorship materials, including catalogues,
    prospects, give-aways, add-ons etc
    - Work with Marketing Country Management department. Co-operation in the development of the business unit strategy
    - Targets: sales, margin, stock coverage and service level, brand awareness (acc. GfK).

Previous jobs

  • Robert Bosch Ltd, Kiev, Ukraine - product manager for professional Bosch power tools (2004-04-01 01:00:00.0 - 2005-05-01 01:00:00.0)

    - Stock planning(in cooperation w/ logistics department)
    - Development and execution of country marketing plans
    - Marketing advertisement, POS-materials, translation check
    - Analysis of market and competitors, price mirrors, SWOT-analysis
    - Participation in organization of exhibitions fairs, promotional and brand events
    - Ordering of advertisement, promotional and sponsorship materials, including catalogues,prospects, give-aways, add-ons etc
    - Work with Marketing Country Management department. Co-operation in the development of the business unit strategy
    - Targets: sales, margin, stock coverage and service level, brand awareness (acc. GfK).

  • Robert Bosch GmbH, Leinfelden, Germany - intern in country management of professional power tools department (2003-09-01 01:00:00.0 - 2004-04-01 01:00:00.0)

    - price calculations
    - informational support of brand-managers in countries
    - Key Professional Managers project (participation in development of database for KPMs)

Education

University education

  • Irkutsk State University, international/trade and marketing, specialist, 2003

Training courses

  • German language study, Kiel University, higher intermediate, 2001
  • English language study, Warnborough College, higher intermediate, 1996
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