Охотин Илья Николаевич

Language proficiency: English - fluent, German - fluent, Украинский - can be interviewed
Autobiography
Моя профессия - бренд-менеджер
Current job
- OOO Robert Bosch, Moscow, Russia - brand manager for professional Bosch power tools in Russia, Ukraine, Belarus and Central Asia (from may 2005-05-01 01:00:00.0)
- Marketing concept of brand's performance and price forming
- Stock planning(in cooperation w/ logistics department)
- Development and execution of country marketing plans
- Marketing advertisement, POS-materials, translation check
- Responsibility for c-budgets in the whole region
- Analysis of market and competitors, price mirrors, SWOT-analysis
- Reporting to department managers, office director and headquarters on a regular basis about market situation
- Informational support of a sales department, motivation programmes
- Participation in organization of exhibitions fairs, promotional and brand events
- Obtaining of production certification as well as all respectful approvals
- Ordering of advertisement, promotional and sponsorship materials, including catalogues,
prospects, give-aways, add-ons etc
- Work with Marketing Country Management department. Co-operation in the development of the business unit strategy
- Targets: sales, margin, stock coverage and service level, brand awareness (acc. GfK).
Previous jobs
- Robert Bosch Ltd, Kiev, Ukraine - product manager for professional Bosch power tools (2004-04-01 01:00:00.0 - 2005-05-01 01:00:00.0)
- Stock planning(in cooperation w/ logistics department)
- Development and execution of country marketing plans
- Marketing advertisement, POS-materials, translation check
- Analysis of market and competitors, price mirrors, SWOT-analysis
- Participation in organization of exhibitions fairs, promotional and brand events
- Ordering of advertisement, promotional and sponsorship materials, including catalogues,prospects, give-aways, add-ons etc
- Work with Marketing Country Management department. Co-operation in the development of the business unit strategy
- Targets: sales, margin, stock coverage and service level, brand awareness (acc. GfK). - Robert Bosch GmbH, Leinfelden, Germany - intern in country management of professional power tools department (2003-09-01 01:00:00.0 - 2004-04-01 01:00:00.0)
- price calculations
- informational support of brand-managers in countries
- Key Professional Managers project (participation in development of database for KPMs)
University education
- Irkutsk State University, international/trade and marketing, specialist, 2003
Training courses
- German language study, Kiel University, higher intermediate, 2001
- English language study, Warnborough College, higher intermediate, 1996