Current job

• Транспортная компания - основатель/руководитель (from may 2008-05-01 00:00:00.0, Москва)

Previous jobs

• CG "Kuzmenkov & Associates" - Business Development Director (2007-12-01 00:00:00.0 - 2008-04-01 00:00:00.0)

  - positioning the company services within the market;
  - a periodic assessment of the competitive situation of the company;
  - developing and planning for the development and maintenance of client company brand;
  - brand development and promotion for clients' companies;
  - oral and written presentations and selling of services;
  - developing and correction of the Corporate Strategy;
  - strategic marketing research, market analysis and study;
  - the study of markets according to Agency specialization;
  - the identification of potential clients;
  - establishing and maintaining contact with clients;
  - presentation of Agency services;
  - monitoring compliance deadlines and conditions of the contract, interaction with Agency consultants;
  - a schedule of the events according to the industry specialization (exhibitions, conferences, forums), the definition of participation in them;
  - interaction with the media and professional communities to promote the brand and Agency services;
  - active attraction of new clients.

• Trade-manufacturing company "Nobitek" - project work - Commercial Director of the project" V ozhidanii chuda/ Expecting a miracle" (2007-09-01 00:00:00.0 - 2008-04-01 00:00:00.0)

  - negotiate with manufacturers on the issue of sponsorship;
  - negotiating with the Administration of the President and the regional authorities on the organization and ensure the project.

• The Organizing Committee of the political movement "Nashi" - project "Russian Youth Forum "Seliger 2007"" - Forum organizer - project work (2007-06-01 00:00:00.0 - 2007-08-01 00:00:00.0)

  - negotiating with the administrations of regional authorities;
  - negotiating on the questions of presence at the forum of representatives of federal and regional authorities;
  - coordination of the work of the press service of the forum, authorities' press services and federal media;
  - organizing the visit to the forum of first state officials;
  - negotiate with representatives of SMB companies.

• ADV Group / Genuine Marketing - Marketing & Business Development Director (2006-10-01 00:00:00.0 - 2007-07-01 00:00:00.0)

  -development of company strategy
  -planning, budgeting marketing and PR activities for the agency
  -preparation competitors and market overviews
  -preparation presentations and analytical reports
  -interaction with Russian and foreign partners of the agency
  -development and implementation of the annual marketing plan to ensure corporate objectives are achieved
  -providing a vision of the market environment through research as a basis on which setting marketing and corporate strategies
  -oversee all brand activity to ensure that it is in line with brand strategy and corporate guidelines
  -improve brand profitability through cost control, pricing and excise management and control and justification of all marketing spend
  -communicate and ensure application of best practice in brand management to optimize efficiency and effectiveness
  -development of presentations and fee estimates for prospective clients and also generating ideas and plans for new business development to help grow the group
  -development, coordination and implementation of strategic marketing and communication plans designed to meet client and market requirements
  -provision of marketing support to clients
  -budget management
  -POS-materials
  -event management
  -supervising marketing team
  -search and implement ideas
  -communicate across borders and manage intercultural activities
  -implement and control huge advertising projects
  -manage and distribute marketing budget
  -drive the overall marketing, including the provision of forecasts
  -launch events and other key promotions
  -management of the key account management team, including control of promotional schedules
  -preparation and implementation of the annual planning process
  -deep understanding of main business functions and branding
  -ability to convert management vision to a concrete and detailed action plan
  -ability to make a decision/projection with limited and incomplete information available
  -ability to keep team motivated in doing sometimes routine
  -preparation of all researches (including consumers insights, trends monitoring) and market analysis
  -support brands positioning
  -supervise under media planning and buying
  -development of strategic and operational plans for the company in coordination with other functions
  -support the General Director in building-up and managing the operative business of the newly incorporated holding company
  -develop the strategy and the business plan of the company
  -liaise with strategic business units, finance/accounting, controlling and sales/marketing departments of the company
  -establish and manage the reporting system
  -analyze the long-term business opportunities for the company
  -managing the clients relationship and the team
  -recommending PR/marketing programs and activities coordinating with client’s goals, effectively delegating projects, offering counsel to team members and allocating agency resources in conjunction to client’s budget
  -market research and revealing the market tendencies
  -strategy modernization offers development
  -clients' and competitors' marketing activities analysis
  -positioning of agency and clients' services
  -carrying out of periodical estimation of competitive position of the company
  -development and planning of promotion actions
  -marketing actions' efficiency analysis
  -development of corporate style of the agency
  -development and carrying out of the most effective promotion strategies for the clients
  -policy and strategy development in the fields of marketing and sales
  -consulting clients on the marketing questions
  -strategic planning for clients
  -carrying out of market researches for cliens (B2B, B2C)
  -oral and written presentations and sale of services

• Publishing house "SK Press" - International marketing manager/Sales representative (2004-03-01 00:00:00.0 - 2006-10-01 00:00:00.0)

  -development and implementation of promotion strategy for publishing house and its titles
  -branding
  -sale of the advertising spaces in editions of publishing house
  -negotiations with worldwide representative agencies and sponsors
  -negotiations on getting license to publish the editions and licensing details
  -planning of marketing strategy for the company
  -attraction of new clients (Acer, Hitachi, Seagate, AMD, Toshiba, etc)
  -conducting and coordination of marketing activity of clients
  -assistance in the organization and carrying out of presentations and other events
  -assistance in media planning and budget planning
  -coordination of cooperation between clients’ marketing departments and editorial boards
  -coordination of advertising and PR-strategy
  -help in preparing PR and other materials
  -translation of materials
  -conducting the documentation and financial reports

• International design school - PR-manager (free-lancer) (2004-01-01 00:00:00.0 - 2007-01-01 00:00:00.0)

  -creation of the general style of the company
  -drawing up and writing of brochures for various address groups
  -coordination of advertising and PR-strategy
  -organization and carrying out of presentations, seminars, etc
  -writing of press releases
  -cooperation with leading mass-media
  -negotiations on sponsorships, get the sponsorship money for events

• Electoral headquarter of candidate member of the State Duma - Deputy chief (2003-11-01 00:00:00.0 - 2003-12-01 00:00:00.0)

  -development of the PR-strategy
  -situation research
  -development and preparation of PR-materials and advertising production
  - the analysis and the control of an information field
  - carrying out of sociopolitical examination of constituency, preparation of analytical materials on a selective situation
  - development of information occasions
  - preparation and carrying out of special events
  - preparation of thematic monitorings of mass-media
  - assistance in imagebuilding
  -direct mail
  -development of strategy and selection of the staff for propaganda service
  -advertising service of a staff - analysis PR-of activity of competitors, management of crisis communications - the organization of briefings and press conferences, meetings with journalists, " round tables ", exclusive interviews, etc.

• Administration of the President of the Russian Federation - Moscow federal inspector's consultant (2002-10-01 00:00:00.0 - 2003-05-01 00:00:00.0)

  -organization and scheduling of receptions for the population
  -development of the arch of rules of activity of public receptions of the federal inspector
  -preparation of offers and recommendations on the organization of work with the population

• Consortium of the female nongovernmental organizations - Lecturer (2001-09-01 00:00:00.0 - 2002-05-01 00:00:00.0)

  -lecturing on the gender policy
  -carrying out of seminars
  -help in a writing of press releases
  -negotiating with sponsors

• Electoral headquarter of candidate member of the State Duma - Deputy chief of an organizational department (1999-11-01 00:00:00.0 - 1999-12-01 00:00:00.0)

  -monitoring
  -the analysis of political space
  -a moderator in focus-groups
  -assistance during imagebuilding
  - direct mailing
  -a proring of electorate
  -the observer on elections

University education

• Moscow State University named after M.Lomonosov, The faculty of philosophy/department of politology and PR/post-graduate course, World-wide and Russian politics, 2006
  
• Moscow State University named after M.Lomonosov, The faculty of philosophy/department of politology and PR, "Sociocultural basis of the Russian State system", 2004
  
• Gymnazia with profound study of languages, Languages: English, German, 1999
  

Training courses

• Italian language advanced training courses, Diplomatic Academy of Ministry of Foreign Affairs, Entry level, 2008
  
• French language advanced training courses, Diplomatic Academy of Ministry of Foreign Affairs, Entry level, 2005