Current job

• Vimplecom (under "Beeline" Brand) - Head of Value Added Services (Messaging and Mobile Internet Stream).Marketing HQ (from march 2003-03-01 00:00:00.0)

  -Managing Value-Added products (SMS and MMS) with total revenues exceeding $200 million. Due to market-segmented approach and balanced price policy revenues increased by 160% in 2004;
  -Pioneered forming common messaging space (SMS and MMS interoperability among mobile networks) on the whole territory of Russia that opened the unique possibility of exchanging text and picture messages amid all mobile operators. This initiative allowed to raise additional $30 million revenue annually;
  -Developed Strategy on launching, promoting and developing MMS service in the market. The number of active consumers of the service has reached 1million users thanks to successfully implemented series of marketing campaigns (e.g. “PhotoBienalle2004-2005”);
  -Successfully developed and implemented the strategy on Mobile Internet through the number of initiatives: “GPRS4All” Project and special tariff plans.

Previous jobs

• LM ERICSSON INTERNATIONAL AB - Director of Regional Office in Russia (2002-06-01 00:00:00.0 - 2003-05-01 00:00:00.0)

  - Devised and implemented the strategy on managing direct and indirect sales channels for Ericsson in enterprise sector. Expanded the product portfolio of Ericsson in Russia with new products (Mobile Office Solutions) and defined the product positioning and initial market strategy.
  - Driving the project on creating United Information Center for the Tax Ministry RF. Prepared and negotiated the terms of investment into the project;

• LM ERICSSON INTERNATIONAL AB - Project Leader of Division Spin-Off (2001-01-01 00:00:00.0 - 2002-06-01 00:00:00.0)

  -Governed the process of spinning off Ericsson Enterprise direct sales operations into partnership with APAX Partners (London). Coordinated different stages of the project with Ericsson HQ, Merrill Lynch, PwC. Presented project progress, business process specifications and strategy plans to the management of APAX Partners;
  -Designed the Separation Strategy that covered Legal, Finance, Logistic, HR, IT, and PR areas;
  -Team efforts resulted in establishing the most advanced sales channel towards Russian enterprise segment with annual turnover above $20 million;
  -Participated in various board meetings. Assisted in performing due diligence

• LM ERICSSON INTERNATIONAL AB - Sales Director/Indirect Sales Channels. (1998-03-01 00:00:00.0 - 2001-01-01 00:00:00.0)

  -Devised and developed 3-level distribution system. Achieved substantial 50% increase in sales through efficiently working distribution network;
  -Designed and implemented special Bonus Scheme to stimulate activity of the partners by providing additional bonuses for certain achievements. Later chosen as General Loyalty Program for Ericsson Indirect Channels worldwide.
  -Developed and maintained business relations with strategic partners generating over $10 million in total;

• LG Telecommunications, Ltd - Sales Manager('95-'96), General Manager ('96-'98) (1995-01-01 00:00:00.0 - 1998-03-01 00:00:00.0)

  -Signed exclusive contracts ($1,5 million each) with 5 telecom operators, projected to provide mobile communication in CDMA standard. Directed the market introduction of the technology’s first Smart Card;
  -Established production of the Korean telecommunication equipment in Russia

University education

• Beeline University, Development of Managerial Competencies, Certificate, 2004
  
• MOSCOW STATE LINGUISTIC UNIVERSITY (M.Toreza)Foreign Languages, Diploma, 2000
  
• Warwick Business School (UK)Executive MBA, MBA, 2007
  
• Sevastopol State Technical University, Radioengineering and Telecommunication, M.Sc., 1994
  
• Sevastopol State Technical University, Translator of Scientific Literature, Diploma, 1994
  

Training courses

• Fundamentals of Strategic Management, Ernst&Young, Certificate, 2004
  
• Investment Project Evaluation, Ernst&Young, Certificate, 2004
  
• TOEFL, TOEFL, 250, 2000
  
• Finances for Non-financial Managers Course, ERICSSON TRAINING CENTRE-Moscow, Certificate, 2000
  
• PROGRAM LEARN 98/Marketing, Sales and Professional Service, ERICSSON-Orlando, USA, Certificate, 1998