Current job

• TELE2 - Marketing Manager⁴ (from january 2007-01-01 00:00:00.0, Москва)

  Coordination of all marketing activities in TELE2 Russia:
  ATL Media
  Brand and Creative production
  PR
  Research

• Tele2 - Media Manager / Acting Marketing Manager (from april 2006-04-01 00:00:00.0, Москва)

  Coordination, processing and management of all Tele2 media activities in Russia including:
   budget setting
   strategy development
   tactical planning
   financial tracking
   coordination all media activities with brand managers, production managers and regional General Directors
   direct reporting to vice-president of Tele2
  Coordination of all marketing activities of Tele2 Russia

Previous jobs

• ZenithOptimedia - AOR manager for Nestle (2005-11-01 00:00:00.0 - 2006-04-01 00:00:00.0)

  Coordinating all Nestle media activities in Russia and Byelorussia.
  Objective: to align the whole media process with Nestle business activities in order to maximize AOR agency input
  Job involved in particular:
   Media process (strategic and tactical) planning and supervision for all Nestle media groups (Confectionary, IC, Culinary, Nutrition, Cereals, Pet Food, Beverages)
   24/7 contact person for advertising managers @ Nestle
   Reporting (internal and external reports):
  o Financial & ROI
  o Media Reporting
  o Post-Campaign
   Coordination of buying and research departments
   Coordination with creative and BTL agencies
   Coordination of strategic and tactical planning for Byelorussia, including financial control

• ZenithOptimedia - Media Group Head¹ (2005-01-01 00:00:00.0 - 2005-11-01 00:00:00.0)

  Media Group Head for the following accounts:
  Richemont (Cartier, Chloe, Mont Blanc, IWC, Piaget, Jaeger LeCoultre, Van Cleef & Arpels)
  Puma
  Pernod Ricard (Ballantine’s)
  Alcatel
  Binatone
  Job involved in particular:
   Account managing experience
  o Project planning and budget control
  o Client presentation, consulting and liaison
  o Agency network liaison (with ad & client people)
  o Training support for client’s sides
   Media planning/buying experience
  o Developing integrated communication strategies
  o Developing tactical planning in ATL media
  o Conducting competitive market reviews
  o Post-campaign reporting
  o Media optimising

• ZenithOptimedia - Senior Media Planner¹ (2002-12-01 00:00:00.0 - 2005-01-01 00:00:00.0)

  ATL media planning for 4 key-accounts (~ $5,5 Mln ad spend yearly):
   Hewlett-Packard (PSG division, planning in 2003-2004)
   Alleid Domecq (Courvoisier, Ballantine’s, Beefeater, Sauza)
   Alctatel (mobile phone and corporate divisions)
   Puma (all range of sportswear)

• ZenithOptimedia - Interactive media planner/buyer (2001-10-01 00:00:00.0 - 2002-12-01 00:00:00.0)

  Interactive media planner/buyer with internet buying assistant in team.
  Internet media planning/buying for key-accounts (Hewlett-Packard, Vichy, Garnier, Puma , British Airways, Vena (Nevskoe).
  Job involved in particular:
  executing integrated online strategies, tactical planning, buying & negotiating. Financial workflow and reporting. Training on interactive campaigns.

• Euro RSCG Maxima - Interactive Account Manager (2000-11-01 00:00:00.0 - 2001-10-01 00:00:00.0)

  Interactive Account Manager (clients: Intel, BBC Word Service, Panasonic, Volvo, Peugeot)

• Kodiak Salmon Packers, Kodiak, AK, USA - Quality control manager (2000-06-01 00:00:00.0 - 2000-10-01 00:00:00.0)

  Quality controll of fish processing plant in Alaska (USA). Work through "Work Experience USA" Programm.

University education

• Stockholm School of Economics in Russia, Executive MBA in Strategic Marketing, MBA, 2007-2007
  
• Kuban State University, International Economic Relationships, PhD, 2004-2004
  
• Plekhanov Russian Academy of Economics, International Economic Relationships, Magister in Economics, 2001-2001
  

Training courses

• Exchange Student Participation, White Bear Lake High School, MN, USA, High-School with Honor, 1996