Рядчикова Светлана




General information

Рядчикова Светлана



Birthday: 08.12.1977

 
Place of birth: Москва

 
Residential area: Россия, Москва918
Citizenship: Россия

 
Language proficiency: English - fluent, French - can be interviewed, Итальянский - basic knowledge

 
Competencies: PC – advanced user: Windows 2000/XP/Vista, IE; MS Office; Corel Draw, Adobe Photoshop5, Illustrator2

 
Interrests: Movies, music, fashion, sport2, languages, photography1, travel1

Autobiography

Я работаю в области Маркетинг/Реклама/PR
Моя профессия - Marketing Manager / Brand Manager

Services

Provided services

  • Искусство/Дизайн/Медиа > Проведение мероприятий
  • Маркетинг, реклама и PR > Рекламные кампании
  • Маркетинг, реклама и PR > Брендинг
  • Маркетинг, реклама и PR > PR
  • Маркетинг, реклама и PR > BTL
  • Маркетинг, реклама и PR > Креатив
  • Маркетинг, реклама и PR > Сувенирная продукция
Professional experience

Current job

  • Storm Jets S.A. - Marketing Director2 (from april 2008-04-01 00:00:00.0, Москва)

    • Development and implementation of the marketing and communication strategy of the brand (start-up); positioning, segmentation, etc.
    • Budget management;
    • Market research, benchmarking

Previous jobs

  • Storm International CS B.V. - Head of Marketing Department (2006-08-01 00:00:00.0 - 2008-04-01 00:00:00.0, Москва)

    • Management of the department, in subordination - 7 people
    • Development of marketing and communication strategy of the brand
    • Implementation of ATL and BTL communications (outdoor, print, internet, special events, promotions, POSM, PR)
    • Budget management
    • Market analysis
    • Development of loyalty programs for customers

  • Storm International CS B.V. - Senior Marketing Manager (2003-08-01 00:00:00.0 - 2006-08-01 00:00:00.0, Москва)

    • Development of marketing and communication strategy of the brand
    • Implementation of ATL and BTL communications (outdoor, print, internet, special events, promotions, POSM, PR)
    • Budget management
    • Market analysis
    • Development of loyalty programs for customers

Education

University education

  • Russian State University for the Humanities (RSUH)Theoretical & Applied Linguistics, 2000

Training courses

  • "NIMA-Marketing B" - European program of professional certification of marketers recognized by European Marketing Confederation, The Netherlands Institute of Marketing, Certificate, 2006
  • "Managing People", CBSD THUNDERBIRD Russia, Certificate, 2006
  • "BTL-marketing", RIP-personnel, Certificate, 2005
  • "Marketing & Advertising Activities of the Company", "Sinergia" Institute of Finance and Economics, Certificate, 2005
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