• Development and implementation of the marketing and communication strategy of the brand (start-up); positioning, segmentation, etc. • Budget management; • Market research, benchmarking
Previous jobs
Storm International CS B.V. - Head of Marketing Department (2006-08-01 00:00:00.0 - 2008-04-01 00:00:00.0, Москва)
• Management of the department, in subordination - 7 people • Development of marketing and communication strategy of the brand • Implementation of ATL and BTL communications (outdoor, print, internet, special events, promotions, POSM, PR) • Budget management • Market analysis • Development of loyalty programs for customers
Storm International CS B.V. - Senior Marketing Manager (2003-08-01 00:00:00.0 - 2006-08-01 00:00:00.0, Москва)
• Development of marketing and communication strategy of the brand • Implementation of ATL and BTL communications (outdoor, print, internet, special events, promotions, POSM, PR) • Budget management • Market analysis • Development of loyalty programs for customers
Education
University education
Russian State University for the Humanities (RSUH)Theoretical & Applied Linguistics, 2000
Training courses
"NIMA-Marketing B" - European program of professional certification of marketers recognized by European Marketing Confederation, The Netherlands Institute of Marketing, Certificate, 2006