Sizova Svetlana



General information

Sizova Svetlana



Birthday: 18.03.1980

 
Residential area: Украина, Киев83

 
Language proficiency: English - fluent, Итальянский - basic knowledge

 

Autobiography

Я работаю в области Маркетинг/Реклама/PR
Моя профессия - Media manager

Professional experience

Current job

  • Kyivstar GSM, Kiev - Media Manager (from february 2006-02-01 00:00:00.0, Киев)

    • Set up management processes relative to media between media agency and company
    • Set up media objectives as a part of annual media objectives and strategies as well as specific campaign media briefs
    • Management of on-going media plans developed by agency, recommendations and agreement of specific plans with brand managers
    • Evaluation of outdoor address program and coordination of address program with the regions
    • Evaluation of campaigns effectiveness, post buy and competitive activities, suggestion on correction of media plans
    • Evaluation of media related sponsorship offers and other media related projects, drawing recommendations
    • Providing support to the regions related to media planning and buying for regional initiatives
    • Working with media agency to develop media buying strategies, negotiations and discounts
    • Together with agency work on media planning strategies, drawing recommendations to provide maximum media money return and effectiveness
    • Assistance and analytical support of Marketing manager in negotiation of media fees and contracts with media agency
    • Agency performance evaluation
    • Managing media budgets and payments
    • Managing timings internally for timely submission of creative materials
    • Investigating on and applying international learnings relative to media and telecom.industry

Previous jobs

  • Provid/BBDo - media account manager (2002-12-01 00:00:00.0 - 2005-07-01 00:00:00.0)

    •Client Service
    Responsible Client Service continuosly
    Client’s satisfaction tracking
    Full co-ordintaion of current projects
    Legal Control
    Financial Tracking
    •Strategic Planning
    Communication strategy development
    Communication strategy permanent tracking
    competitive situation
    marketing situation
    media consumption and influence
    permanent strategic recommendations
    alternative communication tracking and recommendations
    •Results analytic
    Communication influence tracking
    results of communication strategy and tactics implementation
    consumer perceptions analysis
    Post -campaign analysis
    Further recommendations for Client and strategy updating
    •Competitive research
    Competitive situation analysis
    weekly updates analyzing
    profound analytic of competitive activity on monthly basis/ post-campaign
    forecast and recommendations for Client

Education

University education

  • NAtional University named T.Shevchenko, mechanics-mathematics, specialist degree, 2004

Training courses

  • GfK, Markdata Media Workstation, done exam, 2004
  • Galileo, MMI Ukraine, done exam, 2003
  • Toefl, American Embassy, 1996
Contact information

Phones:

  • mob.: +380 (67) 220-78-17
Some information is available for friends only