Sizova Svetlana

Language proficiency: English - fluent, Итальянский - basic knowledge
Autobiography
Моя профессия - Media manager
Current job
- Kyivstar GSM, Kiev - Media Manager (from february 2006-02-01 00:00:00.0, Киев)
• Set up management processes relative to media between media agency and company
• Set up media objectives as a part of annual media objectives and strategies as well as specific campaign media briefs
• Management of on-going media plans developed by agency, recommendations and agreement of specific plans with brand managers
• Evaluation of outdoor address program and coordination of address program with the regions
• Evaluation of campaigns effectiveness, post buy and competitive activities, suggestion on correction of media plans
• Evaluation of media related sponsorship offers and other media related projects, drawing recommendations
• Providing support to the regions related to media planning and buying for regional initiatives
• Working with media agency to develop media buying strategies, negotiations and discounts
• Together with agency work on media planning strategies, drawing recommendations to provide maximum media money return and effectiveness
• Assistance and analytical support of Marketing manager in negotiation of media fees and contracts with media agency
• Agency performance evaluation
• Managing media budgets and payments
• Managing timings internally for timely submission of creative materials
• Investigating on and applying international learnings relative to media and telecom.industry
Previous jobs
- Provid/BBDo - media account manager (2002-12-01 00:00:00.0 - 2005-07-01 00:00:00.0)
•Client Service
Responsible Client Service continuosly
Client’s satisfaction tracking
Full co-ordintaion of current projects
Legal Control
Financial Tracking
•Strategic Planning
Communication strategy development
Communication strategy permanent tracking
competitive situation
marketing situation
media consumption and influence
permanent strategic recommendations
alternative communication tracking and recommendations
•Results analytic
Communication influence tracking
results of communication strategy and tactics implementation
consumer perceptions analysis
Post -campaign analysis
Further recommendations for Client and strategy updating
•Competitive research
Competitive situation analysis
weekly updates analyzing
profound analytic of competitive activity on monthly basis/ post-campaign
forecast and recommendations for Client
University education
- NAtional University named T.Shevchenko, mechanics-mathematics, specialist degree, 2004
Training courses
- GfK, Markdata Media Workstation, done exam, 2004
- Galileo, MMI Ukraine, done exam, 2003
- Toefl, American Embassy, 1996
Phones:
- mob.: +380 (67) 220-78-17