Shurygin Sergey
Place of birth: Moscow
Citizenship: Россия
Language proficiency: English - fluent
Interrests: X-activities (ski, snowboard, sk8board, windserfing)
Autobiography
Looking for position of Sales & Marketing Director, Commercial Director, Project Director, Head of HHA Dept., Sales Manager. Preferably - foreign Company or strong Russian Company.
Current job
- Candy Elettrodomestici S.r.l., Moscow - Key Account Manager5 (from may 2005-05-01 00:00:00.0)
CANDY WG & HOOVER FC sales follow-up in Federal Chains (M.Video, MIR, TECHNOSILA, EXPERT, ELECTROFLOT); Creating well-balanced line-up of CANDY WG & HOOVER FC for each customer; Long & short term planning and budgeting; Managing the merchandising team (three persons) and control their efficiency; Control of retail price positioning; Constant check out of competitors activities; In charge of relations with Russian Customs Committee.
Previous jobs
- OOO Sartorius (EXPERT Retail project), Moscow - Head of Household appliance Dept. (2004-11-01 00:00:00.0 - 2005-04-01 00:00:00.0)
Creating the well-balanced product range (both MDA & SHA) for different formats of EXPERT shops (from 500 up to 2000 m2); Budgeting and follow-up of it; Searching for new, perspective & profitable, brands to be presented in Expert retail chain; Creating so-called “EXPERT LINE” product ranges with different producers; Active participation of merging process (EXPERT – strong regional retail chains).
- ARCELIK-BEKO/Russia, Moscow, - Deputy Managing Director (2000-06-01 00:00:00.0 - 2004-10-01 00:00:00.0)
Coordination of Sales & Marketing Dept.; Long term planning & budgeting; Sales & price policy control; Key clients follow-up; Brand positioning follow-up; Penetration of Russian MDA market by so-called A-class brand; Supervising of After Sales Service; Supervising of OEM & Private labels projects; Relations with Russian State Custom Committee; Reports to the Top Management of ARCELIK A.S. • Follow-up of existing Regional clients; Search for a new Regional clients; Increasing of sales in Regions; Creating of successful sales & advertisement strategy in Regions; Permanent follow-up of After Sales Service in Regions; Involvement in ARCELIK A.S. investment project; Meetings with Heads of Russian Regional Administrations; Search for local components suppliers (washers); Various analytic reports to the Top Management of ARCELIK A.S. • Control of Regional distribution channels (from Kaliningrad (Baltic) up to Vladivostok); Optimization of logistic; Regional After Sales Service system creation; Organization of different trainings in Regions; Support for promotion activities in Regions; Organization of washers & cookers assembly in Russia (project was closed by Top Management decision); Involvement in ARCELIK A.S. investment project
- Ram Dls Ticaret A.S., Moscow - Regional Sales Manager (1998-06-01 00:00:00.0 - 2000-06-01 00:00:00.0)
Development of penetration strategy; Successful implantation of developed penetration strategy to the market; Market penetration by new brand at middle-budget sector; Built-up Regional sales channels; Involvement in organization of Service network in Russia; Logistics issues; Transferred to ARCELIK-BEKO/Russia
- RAMTORG Ltd., Moscow - Sales Representative (1998-05-01 00:00:00.0 - 1998-06-01 00:00:00.0)
After crisis RAMTORG bad debts collection; Changing sales strategy in Russia; Built up retail sales in St. Petersburg; Built up logistic for BEKO branded goods delivery to Russia; Create a product line for Russian market; Transferred to Ram Dis Ticaret A.S.
- Private business, Moscow - Shareholder (1993-04-01 00:00:00.0 - 1998-05-01 00:00:00.0)
Different business issues
University education
- Kiev High Engineer Radio Technical Military University, AMS, 1992
