Current job

• Global Roofing Solutions, Johannesburg - Export and Marketing Assistant (from april 2006-04-01 00:00:00.0)

   Ad-hoc marketing projects:
  Preparation and execution of internal marketing research regarding the re-branding of the total company after the major merger of two achrivals. Analysis of the results of research and execution of strategies aimed at building the new brand of the company both internally and externally.
  Preparation of export quotes/orders
   Liaison with factory & shipping agents
   Maintaining export registers and administration (F178, orders, shipments, claims)
   Preparing export reports
   Customer contacts
   Liaise with customers and factory on inspection of goods prior to shipment
   Co-ordination of import shipments
   Claims for Steel Rebates preparation and submission to SAISI
  

Previous jobs

• Colgate-Palmolive, Moscow - Product Manager³ (2000-05-01 00:00:00.0 - 2002-04-01 00:00:00.0)

   Category and brand performance analysis
   Category and brand budgeting & reporting
   New product launches: P&L assessment, planning & execution
   Portfolio analysis: strategy & optimisation
   Pricing analysis & strategy
   Working on media plans & integrated marketing communications strategies with Advertising Agency (Y&R)
   Planning and execution of nation-wide BTL & ATL activities
   Development of Dentists professional relationship programme, planning and execution of PR campaigns (seminars, press conferences, participation in International Dental Exhibitions, TV programs’ sponsorship)
   Multilingual artworks development and co-ordination
   Packaging development
   POP materials for new and existing product lines
  Main achievements:
   Colgate Mega promotion in 14 biggest Russian cities (except Moscow & St.Petersburg) with population over 1 million people in order to bridge the gap in Colgate toothpaste market share between Moscow & St.Petersburg vs the rest of Russia. (October - November 2001). Market shares in the rest of Russia started to show positive growth towards the beginning of 2002.
   Launch of Herbal White Toothpaste (November 2001). Became the best seller since launched. Got more than 2 points of incremental market share 4 months after launch (ACNielsen data).
   Revamp of the whole Colgate Toothbrush portfolio (October 2001) in order to keep leadership in the Russian market. Colgate toothbrushes have obtained 40% of market share and have become the ultimate leader in the market (ACNielsen data 2005).
   Launch of Triple Action Toothpaste (December 2000). Became #2 toothpaste in Colgate portfolio.
   Various market & consumer research projects with different Russian agencies, both qualitative & quantitative (CUAS: Oral Care Habits; product concept test; product formula test - home placement; focus groups on various issues, mainly on advertising; AdTesting)
   Reviving School & Professional Relationship Program after 1998 economic crisis in Russia. Proposed to the Management the new template of execution: local market specific. New School program was successfully lauched for the school year 2001-2002. New Professional program started in April 2002.

• Colgate-Palmolive, Moscow - Brand Accounting and Budgeting Manager (1995-07-01 00:00:00.0 - 2000-04-01 00:00:00.0)

   Budgeting based on sales & marketing forecast by product category, brand and SKU
   Product Costing
   Bills of Materials
   Maintaining the company standard cost system in SAP on a monthly basis (due to hyperinflation environment), detecting and explaining all cost variances on a monthly basis
   Pricing procedures/ trade discounts in SAP
   Valuation of trade deals and consumer promotions
   Profitability analysis by product category, brand and SKU
   Advertising analysis by product category, brand and SKU
   Local manufacturing feasibility analysis (Ajax scourer, Palmolive shampoo sub-contract manufacturing)
   Sales Growth Analysis.

• British American Tobacco, Moscow - PR Manager Assistant¹ (1995-04-01 00:00:00.0 - 1995-07-01 00:00:00.0)

   Media Monitoring
   Press release preparation
   Liaison with press
   Administrative assistance

• SGS Vostok Limited, Moscow - Financial Analyst / Co-ordinator (1994-02-01 00:00:00.0 - 1995-03-01 00:00:00.0)

   Monthly financial reporting of nine subsidiaries in CIS/Baltic States to the Headquarters in Geneva

• Ministry for Foreign Trade, Moscow - Economist¹ (1987-08-01 00:00:00.0 - 1994-01-01 00:00:00.0)

   Negotiations and conclusions of license agreements in the field of chemical technology, space exploration, fasion, etc.

University education

• Moscow State Linguistic University named after M.Torez, English Language, Bachelor of Teaching, 1987
  

Training courses

• University of South Africa (UNISA)Tertiary Education Institution, Post Graduate Diploma in Marketing Management (cum laude)2005
  
• Marketing Research, UNISA, 79%, 2004
  
• Strategic Marketing Management, UNISA, 61%, 2004
  
• Consumer Orientated Marketing Communication, UNISA, 66%, 2004
  
• Business Management (General)UNISA, 97%, 2003
  
• Business Management(Marketing)UNISA, 87%, 2003