Current job

• Nike LLC - Apparel Sales Manager (from june 2005-06-01 00:00:00.0)

  Indirect/Secondary responsibilities:
  • Adopting of distribution concept, development of local version and implementation on the market
  • Working out of the strategic long and short terms business planning
  • Distribution expansion
  • Sales force motivation system creation and implementation
  • Gross to Net management
  • Regional and key Accounts management through direct reports (16 reps) and key accounts executives team (Finance criteria: debt, credit situation, DSO, etc; Supply chain: logistic, customer service etc; Sales: Commercial conditions, Account development planning, Assortment and Distribution planning, Coop marketing and retail marketing planning, etc; Retail: Nike concept stores expansion, Maintaining of the Nike’s corporate and retail standards, etc )
  • Cross functional project: Retail development concept creation, Local warehouse concept creation and setup, Credit policy, Distribution policy, Marketing initiatives and concept, Retail marketing activities and in store execution tracking system, Demand creation, etc.
  Direct/Main responsibilities:
  • Apparel sales at Nike Russia organization, sale budget setting and achievement
  • Assortment plan creation by distribution channels
  • Direct selling through product sales presentations during selling seasonal sessions
  • Participation in product creation and inspiration by providing feedbacks based on researches
  • Development of the apparel business distribution and new distribution channels development
  • Demand, market trends and consumer types researches
  • Creation of the apparel sales concept and guidelines
  • PR, Advertising and Retail marketing activities (Vertical and Horizontal commercial, events, communication through influencers, etc)
  • In country selling events, and selling process organization
  • Product trainings creation and staff coaching
  • Apparel sales team management
  Achievements:
  • Have been recognized as highly potential employee by Nike Russia and Nike European Headquarters management teams
  • Had achieved “Highly successful” annual rating for 3 times during 3 years of working at Nike
  • CAGR of apparel business is 45% (approximate CAGR of Sport market at Russia is about 17%)
  • Number of the doors representing Nike’s product increased for more than 250% over past 3 year
  • New Commercial, Distribution and Finance policy have been successfully developed and implemented

Previous jobs

• Nike LLC - Key Accounts executive (2004-10-01 00:00:00.0 - 2005-06-01 00:00:00.0)

  • Establishing and maintain of the general relationships
  • Negotiation and execution of the commercial conditions and long terms agreements
  • Assortment and product flow planning
  • Marketing concept map creation, Coop advertising, Retail Marketing and promo activities planning
  • Finance status tracking (debt, credit status, DSO, etc)
  • Customer service and supply chain
  • Account strategic development planning and execution
  • New distribution’s opportunities development
  • Trainings program for accounts

• Chain of sport stores “Epicenter” (Pansportsman) - Different (2000-11-01 00:00:00.0 - 2004-10-01 00:00:00.0)

  Promotions history
  • Purchasing director (09.2003 – 10.2004)
  • Senior manager of purchasing department (09.2002 – 08.2003)
  • Executive of purchasing department (06.2001 – 08.2002)
  • Product coordinator for Nike concept store (11.2000 – 05.2001)
  Responsibilities (through all stages):
  1. Planning of assortment and volumes, orders placement, visual merchandising
  2. Analyse and control of current and planned inventory stock
  3. Determine and review stock forecast for a current year
  4. Ensure timely inventory forecast and implement permanent control of inventory stock volume and quality
  5. Contribute to development, implement and maintain optimal inventory model for each brand;
  6. Supervise planning of brands purchases in accordance with the sales plan approved
  7. Schedule the purchase plan based on the analyses done
  8. Determine and analyse monthly sales plan
  9. Analyse current sales by product groups. Reveal slow moving product groups and take measures to increase rate of sales
  10. Work out and approve retail price policy on the whole and current retail prices in particular
  11. Review deliveries, sales and stock forecast for a current year – monthly
  12. Analyse inventory turnes
  13. Provide recommendations on taking correct and timely measures to improve current and planned stock and sales situation to department of marketing.
  14. Determine, analyse and control of delivery schedule. Cooperate with suppliers and control of correct and timely deliveries and payments.
  15. Collaborate with transport department to optimize terms and quality of deliveries
  16. Negotiating with the purpose of improvement of commercial conditions.
  17. Development of motivational programs.
  18. Search of new perspective directions, analysis of the market

University education

• MGG University, the mathematical analysis and Industrial technologies, Higher education, 2002
  

Training courses

• Leadership pipeline , Nike EHQ, Passed, 2007
  
• Management for Gold , Nike EHQ, Passed, 2007
  
• Think as retailer , Nike EHQ, Passed, 2006
  
• Coaching for excellence , Nike EHQ, Passed, 2005