Анализ и исследования рынка (market audit)

Разработка и анализ бренд-планов и стратегий

Управление ATL & BTL коммуникациями

Адаптация продвижения западных брендов

Разрабока концепции позиционирования

Управление проектами "под ключ"

Previous jobs

• PERNOD RICARD UKRAINE - Brand manager (Chivas Brothers brands: Chivas Regal, Ballantine`s, Beefeater)¹ (2006-04-01 00:00:00.0 - 2007-05-01 00:00:00.0, Украина)

  Pernod Ricard is the second operator worldwide in the wine and spirits market and number one in Ukraine. Among its key strengths is a strong distribution networks on all continents supported by local brands.
  Responsible for strategic planning and coordination of day-to-day marketing operations for Chivas Brothers brand portfolio in Ukraine (Standard & Luxury consumer segments).
  Achievements:
  Carry out Environmental audit & initiate changes to marketing plans
  Develop complex Push & Pull strategies

• JV MARCOM - Brand manager¹ (2004-05-01 00:00:00.0 - 2006-04-01 00:00:00.0, Киев)

  Marcom is one of the top-three biggest official distributors of the imported spirits in Ukraine. The company can boast 14 years of successful management and promotion imported spirits in Ukraine. Its portfolio includes such well-known brands as Hennessy, Amarula, The Famous Grouse, Concha y Toro wines, etc.
  Main responsibilities: Managed portfolio of brands from 3 brand-owners (different consumer segments) including the Edrington Group (Famous Grouse, Macallan), Burn Stewart Distilleries (Scottish Leader) and others; Wrote marketing mix plans with insight into different positioning strategies; Was in charge of several product launches; Developed integrated marketing communication programs for different target audience; Initiated, supervised and assessed results of trade marketing activities in Kyiv and regions; Successfully initiated and managed unconventional PR events “from scratch”; Negotiated business proposals for co-promotions with other businesses
  Achievements: Develop and implement integrated marketing communication programs for different consumer segments
  Project management
  Develop loyalty programs
  Develop and “push” “new consumption trends”

• PREMIUM PRDUCTS Ltd. - Project Development Manager (managed project launch related to South African wines)¹ (2003-05-01 00:00:00.0 - 2004-04-01 00:00:00.0, Киев)

  Premium Products is a joint-stock company involved in wine trade and promotion.
  Main responsibilities: Supervised market research, carried out results analysis and market segmentation; Organized importation process (liaison between producer, importer, customs, agents, etc.); Initiated search of potential business partners for co-promotion and business development; Took part in POS development; Assisted in organization of PR events in liaison with the Embassy of South Africa and press; Managed participation in trade exhibitions and related events
  Achievements: Develop new product launch strategy (including test marketing)
  Develop segmentation and positioning strategy

• KIWANO COMMUNICATIONS - Project coordinator (temp. project)¹ (2003-01-01 00:00:00.0 - 2003-05-01 00:00:00.0, Kyiv)

  Belgium Communication Agency based in Brussels carrying out worldwide information campaign on Ukraine initiated by the Ministry of Foreign Affairs of Ukraine
  Main responsibilities: Carried out administrative duties for the team; Made market data research and analyzed potential companies for further interviews; Held negotiations with PR departments and press-attaches from the ministries; Interpreted during the interviews; Helped in assessment of the interview results

University education

• Chartered Institute of Marketing (CIM) UK, The following modules included: Marketing Planning, Marketing Research, Marketing Communications, Marketing Management, Professional Diploma in Marketing (PDM)2006-2007
  
• Kyiv Sate Linguistic University, BA English, 1996-2001
  

Training courses

• Oratorical Skills Masterclass, Levels 1-2, Kyiv, Certificate, 2007
  
• 1 year Business English course, Oxford House College, London, UK, Diploma, 2001