Морозов Павел Витальевич
Citizenship: Россия, Франция
Native language: Русский
Language proficiency: English - fluent, French - fluent
Competencies: Marketing : research1, new product development1, new brand developement Management : marketing departement creation1, marketing departmenent management (1 to 5 people) Consulting : company strategy1, marketing strategy1, FMCG brand and product innovation.1
Autobiography
International marketing Consultant
7 years experience in women’s univers FMCG brand creation & new products development: cosmetics, baby-food Marketing team management: from 1 to 5 people Trilingual and multicultural: Russian native, English and French bilingual Target countries: Western & Eastern Europe, Russia, former USSRPersonal Sites:
Provided services
- Бизнес-услуги > Стратегический консалтинг
- Бизнес-услуги > Построение бизнес-процессов
- Бизнес-услуги > Коучинг
- Маркетинг, реклама и PR > Брендинг
- Маркетинг, реклама и PR > Проведение исследований
- Маркетинг, реклама и PR > Маркетинговый консалтинг
Description
Previous jobs
- Free Lance Marketing Consultant - Marketing Consultant1 (2007-02-01 00:00:00.0 - 2007-05-01 00:00:00.0, Paris)
CLIENTS & ACHIEVEMENTS
Since 2006
•Slavianskaya Klinika Russia
weight loss services, budget : 300 K€
National Brand Development & Sales Strategy Implementation
Brand: marketing mix definition, long term development proposal, Internet site creation;
Sales & promotion strategy: sales force education, short & middle term strategy realization.
•StandArt Academy Russia
hair stylists’ schools, budget : 200 K€
National Brand Development
Brand development: Brand identity creation, mix definition, long term development realization.
•Kibonit Beauté France
Salon Cosmetics, budget 1 000 K€
Marketing strategy development: international "niche" brand creation, product range organization, NPD strategy, sourcing strategy, communication and PR strategy development;
Commercial strategy development: choice of the distribution channel, international development;
Marketing department creation: recruiting and training the Marketing Director and all the team. - - Innovation & Research Manager1 (2005-09-01 00:00:00.0 - 2006-07-01 00:00:00.0, Moscow)
baby food, management of 5 pers.
budget : 1 000 K€
Research & Innovation
Innovation: investigation & implementation of innovations, potential studies;
Research: implementation & coordination of key company projects: Retail audit, U&A, Trackings
Brand Strategy
Local brand : consulting on the strategies (merge, rebranding, relaunch);
New brand development: potential study, brand mix definition. - - Marketing Manager4 (2003-04-01 00:00:00.0 - 2005-07-01 00:00:00.0, Париж)
Marketing Manager
cosmetics , budget : 800K€
New Products Development & Launch
Product mix definition: products positioning, pricing, promotion, packaging;
Marketing strategy: long-term : news products, new identity; short-term : promotion plans;
Budgeting: marketing & commercial budgets development & execution.
Advertisement & Promotion
Brand identity creation : creative work, global development strategy;
Media planning: ATL actions, media choice, campaign organization;
e-marketing: brand site creation & development, blog activities. - - Education Marketing Manager1 (2000-04-01 00:00:00.0 - 2002-10-01 00:00:00.0, Париж)
Education Marketing Manager
budget : 300 K€
Integration of a new brand Matrix into the GROUP L’ORÉAL
Benchmarking: market's research, survey of brand environment;
Potentials survey: locals requirements, US heritage;
Products positioning: with L'Oréal brands & in the international environment;
Business plan elaboration: launch in Eastern Europe countries & Russia.
Global division's brands education strategy elaboration
Education programs: conception & management, trainer's training.
E-learning project development.
University education
- Sciences Po Paris, Management, Master, 2000-2001
- IAE de Caen, MBA, MBA, 1999-2000
School education
- Лицей № 12 (Воронеж, 1985-1995 )
Instant messengers:
- MSN: russedeparis
- Skype: russedeparis
