Current job

• Unilever - Marketing Management Trainee (from july 2006-07-01 00:00:00.0, Москва)

  Cross-functional projects in key Unilever departments
  Marketing department (AXE brand): 7 months
  - Leading AXE web-site relaunch project (www.axeffect.ru)
  - Leading AXE Xmas gift packs launch project
  - Participation in developing marketing plans for a brand
  - Experience in conducting 360 Activation Project (AXE Vice variant)
  - Participation in BTL activities: idea generation, realization, monitoring of the agency work, analysis of the results, conclusions.
  - Experience in AXE Vice and Shower Gel launches
  - Communication with media agency (TV, radio, magazines, virals, special internet projects)
  - Analyzing AXE Brand Issues based on reports from Nielsen, GFK and MillwardBrown agencies. Working out AXE brand important aspects for further development during last half a year
  - Preparing “AXE 90ml spray format performance overview" which proved the business opportunity of extending 90ml format portfolio by launching AXE Vice variant
  - Development of POS materials for AXE Shower Gel and AXE Contact Applicators
  - Preparation of launch presentations for sales team (Vice roll-ons and sticks launch, Shower Gel launch)
  - Monitoring competitive environment via conducting Market-in project in Russian sales areas
  Sales department: 2 months
  - driving availability and visibility improvement based on regular situation monitoring;
  - supervised promo implementations in Mosmart hypermarket, Sedmoy kontinent, Viktoriya, Mir Produktov supermarkets and Kvartal, Deshevo discounts.
  - enlarged Unilever presence from 15% to 25% in DEO and from 15% to 20% in Hair category respectively
  Finance department: 3 months
  - Revision of Raw & Pack Materials write-off procedure in Unilever plants
  - Preparation of Write-offs reports for BTM
  - Conducting internal audit for NPI purchase process
  HR department: 2 months
  - Working out flash-presentation about Unilever as employer
  - Leading implementation of Ambassadors program (in Russian universities)
  - Conducting presentation about Unilever in Moscow Universities
  Supply Chain department: 4 months
  - Testing elaborated forecasting mechanism
  - Leading project on reducing demurrages in deliveries to Key Accounts (Metro, Aushan, Real, Tander, Lenta, Perekrestok, Kopeyka)

Previous jobs

• Cherry Tree (jeans clothing retail chain: Wrangler, Lee, Cherry Tree) - Retail Chain Manager (2004-06-01 00:00:00.0 - 2006-07-01 00:00:00.0, Москва)

  - Conducting market research,
  - Participations in strategic planning of retail chain development,
  - Opening shops,
  - Budget planning and controlling ,
  - Shop’s personnel management,
  - Coordination of the team work, support in maintaining contact with the company departments,
  - Training, management and motivation of subordinates in order to guarantee the professionalism of the team,
  - Organization and participating in negotiations and preparations for the international exhibitions

• “Expert” magazine - Correspondent (2001-04-01 00:00:00.0 - 2003-12-01 00:00:00.0, Москва)

  - writing analytical articles
  - conducting interviews

University education

• Peoples' Friendship University of Russia, Political science, Bachelor’s degree diploma with Honours, 2004
  
• Peoples' Friendship University of Russia, Political science, Master's degree with Honours, 2006
  
• Unilever Marketing Academy, Marketing Foundation, 2007
  

Training courses

• Negotiation Skills, Unilever, certificate, 2007
  
• Presentation Skills, Unilever, certificate, 2007
  
• 7 Habits of Highly Effective People, MTI, certificate, 2007
  
• Excel Advanced, Xylos, certificate, 2007
  
• Project Leadership, CBSD, certificate, 2006