Koroleva Anastassia

Language proficiency: English - fluent, French - can be interviewed
Interrests: Marketing&advertising1, media planning1, innovative media and research tools1, client relationships management1
Current job
- ZenithOptimedia Moscow - Media Group Head1 (from november 2006-11-01 00:00:00.0, Москва)
Previous jobs
- ZenithOptimedia Moscow - Senior Media Planner1 (2006-02-01 00:00:00.0 - 2006-11-01 00:00:00.0)
ATL media planning for 4 key accounts
– Hewlett Packard (Brand advertising, Personal Systems Group division, Corporate division)
– OZON.ru
– Hyundai
– Iberia Airlines (Spanish national airlines)
Job involves:
1) media planning:
– integrated media strategies development
– tactical planning in ATL and interactive media
– competitive market analysis
– post campaign reporting
2) account management:
– client presentation, consulting and liaison
– project planning and budget control
– financial handling
– agency network liaison - ZenithOptimedia Moscow - Media Planner2 (2004-08-01 00:00:00.0 - 2006-02-01 00:00:00.0)
ATL media planning for 3 key accounts
– Hewlett Packard (Brand advertising, Personal Systems Group division, Small and Medium Business division)
– L'Oreal Paris
– Iberia Airlines (Spanish national airlines)
Job involves:
1) media planning:
– integrated media strategies development
– tactical planning in ATL and interactive media
– competitive market analysis
– post campaign reporting
2) account management:
– client presentation, consulting and liaison
– project planning and budget control
– financial handling
– agency network liaison
3) interactive media planning/buying supervision - ZenithOptimedia Moscow - Interactive Media Planner / Buyer1 (2003-08-01 00:00:00.0 - 2004-08-01 00:00:00.0)
Interactive media planning and buying for key accounts:
– Hewlett Packard (all divisions)
– Puma
– L’Oreal
– British Airways
Job involved:
– development and implementation of interactive communication strategies
– online market review and reporting
– tactical planning
– buying and negotiations with suppliers
– campaign tracking and post campaign analysis
– financial handling - ZenithOptimedia Moscow - Interactive Media Planner / Buyer Assistant1 (2003-04-01 00:00:00.0 - 2003-08-01 00:00:00.0)
– assistance in strategic and tactical interactive planning/buying
– docflow control
University education
- МГУ им. М.В.Ломоносова, Вычислительной Математики и Кибернетики, специалист, диплом с отличием, 1998-2003
School education
- Гимназия им. Капцовых № 1520 (Москва, 1987-1998 )