Koroleva Anastassia



General information

Koroleva Anastassia



Birthday: 23.11.1981

 
Residential area: Россия, Москва918

 
Language proficiency: English - fluent, French - can be interviewed

 
Interrests: Marketing&advertising1, media planning1, innovative media and research tools1, client relationships management1

Professional experience

Current job

  • ZenithOptimedia Moscow - Media Group Head1 (from november 2006-11-01 00:00:00.0, Москва)

Previous jobs

  • ZenithOptimedia Moscow - Senior Media Planner1 (2006-02-01 00:00:00.0 - 2006-11-01 00:00:00.0)

    ATL media planning for 4 key accounts
    – Hewlett Packard (Brand advertising, Personal Systems Group division, Corporate division)
    – OZON.ru
    – Hyundai
    – Iberia Airlines (Spanish national airlines)
    Job involves:
    1) media planning:
    – integrated media strategies development
    – tactical planning in ATL and interactive media
    – competitive market analysis
    – post campaign reporting
    2) account management:
    – client presentation, consulting and liaison
    – project planning and budget control
    – financial handling
    – agency network liaison

  • ZenithOptimedia Moscow - Media Planner2 (2004-08-01 00:00:00.0 - 2006-02-01 00:00:00.0)

    ATL media planning for 3 key accounts
    – Hewlett Packard (Brand advertising, Personal Systems Group division, Small and Medium Business division)
    – L'Oreal Paris
    – Iberia Airlines (Spanish national airlines)
    Job involves:
    1) media planning:
    – integrated media strategies development
    – tactical planning in ATL and interactive media
    – competitive market analysis
    – post campaign reporting
    2) account management:
    – client presentation, consulting and liaison
    – project planning and budget control
    – financial handling
    – agency network liaison
    3) interactive media planning/buying supervision

  • ZenithOptimedia Moscow - Interactive Media Planner / Buyer1 (2003-08-01 00:00:00.0 - 2004-08-01 00:00:00.0)

    Interactive media planning and buying for key accounts:
    – Hewlett Packard (all divisions)
    – Puma
    – L’Oreal
    – British Airways
    Job involved:
    – development and implementation of interactive communication strategies
    – online market review and reporting
    – tactical planning
    – buying and negotiations with suppliers
    – campaign tracking and post campaign analysis
    – financial handling

  • ZenithOptimedia Moscow - Interactive Media Planner / Buyer Assistant1 (2003-04-01 00:00:00.0 - 2003-08-01 00:00:00.0)

    – assistance in strategic and tactical interactive planning/buying
    – docflow control

Education

University education

  • МГУ им. М.В.Ломоносова, Вычислительной Математики и Кибернетики, специалист, диплом с отличием, 1998-2003

School education

  • Гимназия им. Капцовых № 1520 (Москва, 1987-1998 )
Some information is available for friends only