Previous jobs

• Various companies Russia, Poland, Ukraine - Consultant¹⁴ (2006-01-01 00:00:00.0 - 2009-01-01 00:00:00.0)

  Managed marketing, advertising, public relations program and budget. Expanded a client base through business-to-business contacts and networking. Collaborated with sales executives to brainstorm new models of entering the market.
  • Re-launched marketing campaign for real estate project "Moscow Sea"
  • Advised Foods and Retail Business Unit of Mitsui & Co., Ltd.
  • Introduced LG Care (main Korean manufacturer of household chemical and beauty care product, division of LG Chemical) to largest Russian distributors
  • Found distributors in Russia and Ukraine for Asian foodstuff manufacturers (UCC, AGF, Itoen, S&B, Hite, Meiji)

• SAP AG - Marketing Manager⁴ (2004-01-01 00:00:00.0 - 2005-01-01 00:00:00.0)

  Developed and executed corporate lead generation activities to increase customer acquisition, including special events, sales collateral (brochures, success stories), Web site content updates. Maintained and advanced partnership programs with corporate IT and lifestyle partners. Produced corporate movies.
  • Maximized lead generation by over 50%
  • Fundraised 300.000 Euros for SAP Congress
  • Carried out over 60 lead generation special events

• Intermark - Country Sales Director¹ (2003-01-01 00:00:00.0 - 2004-01-01 00:00:00.0)

  Developed client base, through continual cold calling (created internal call-center), prospecting and networking efforts. Developed and managed relationships with real estate agencies and independent agents. Met with prospective buyers, advised on pricing and investment prospectives. Developed direct marketing and PR strategy, hosted open days, managed and coached sales agents and internal call-center employees. Developed property information packages.
  • Created an unique VIP database comprised of over 5000 Russia and CIS decision makers.
  • Developed innovative approach to sell high-valued property ($3 mln/house)

• Philip Morris - Head of Communications Department¹ (2000-01-01 00:00:00.0 - 2001-01-01 00:00:00.0)

  Managed press inquires and management of PR contracts. Supervised crisis-communications responses for employees and the press. Managed team of communications professionals in Moscow and regions. Supervised development of internal magazine. Controlled PR budget. Maintained relationships and affiliations with key partners and trade organizations.

• Allianz AG - Marketing Director² (1998-01-01 00:00:00.0 - 2000-01-01 00:00:00.0)

  Drove and facilitated all facets of multi-level marketing management with duties encompassing active participation with management in developing local market strategy, initiating new insurance products introductions, advertising, branding, development of collateral materials, event show coordination and press relations.
  • Implemented new global corporate style in all collaterals

• OKI Europe - PR & Advertising Manager¹ (1996-01-01 00:00:00.0 - 1998-01-01 00:00:00.0)

  Established OKI brand in Russia. Executed co-op plans with distributors. supervised qualitative and quantitative marketing research, organized multiple press conferences and product presentations in Moscow and regions Developed all external communication, including corporate print, marketing materials, and Web presence. Managed media relations on a daily basis. Edited reports, press releases, and editorials.
  • Developed innovative approach to press-relations resulting in editorial coverage exceeding investment by up to 10.000 times
  • Sales increased fivefold within the first year of operation and Okipage 4w printer became # 1 Russian seller (1996/97) in its category.

• Bozell SMG/Friedmann&Rose - PR Manager¹ (1994-01-01 00:00:00.0 - 1996-01-01 00:00:00.0)

  Planned, organized, and coordinated public relations activities for clients (Volvo, Microsoft, De Beers, Merloni, American Exress, Cocal-Cola, Heinz, GTS, Samsung, Eli Lilly, NZMP, UPSA, Chronolux, Sidanco Oil, Ukraine Privatisation project, etc.). Developed and oordinated media presentations and industry appearances by senior management of selected companies.
  • Wrote and edited weekly informational digest "Bozell News"
  • Invented brand name for Russia's largest investment group "Renaissance Capital"
  • Created advertising slogan for "Indesit" used in national TV campaign

• Washington Post/The European - Reporter/Researcher¹ (1990-01-01 00:00:00.0 - 1994-01-01 00:00:00.0)

  Gathered and verified factual information regarding story through interview, observation, and research. Received assignment and evaluated news led and news tips to develop story idea. Conducted research to obtain factual information and authentic detail, utilizing sources such as newspapers, magazines, books and direct interviews
  • Generated, developed and contributed over 300 story ideas
  • Contributed to “The Red Ripper” (book about Russia’s worst serial killer), biographies of Russian ultra-right politician Vladimir Zhirinovsky and Kazakhstan president, Nursultan Nazarbayev

University education

• Royal Melbourne Institute of Technology (RMIT) School of Business, Master of Business Administration (MBA)2002-2002
  
• Moscow State University (MGU)Department of Journalism, Master of Arts (MA)1992-1992
  

Training courses

• TOEFL, ETS, 280 (5.5-writing)2006
  
• GRE, ETS, 2006
  
• Presentation Skills, CBSD, Диплом, 2004
  
• People Leadership, CBSD, Диплом, 2004
  
• Time Management, CBSD, Диплом, 2004
  
• Decision Making and Problem Solving, CBSD, Диплом, 2004
  
• Sales Techniques, Sales Academy, Диплом, 2003
  
• Management Training, Philip Morris, Диплом, 2000
  
• Media Training, Philip Morris, Диплом, 2000
  
• Insurance Marketing, TACIS/MGU, Диплом, 1999
  
• Product Training, OKI Europe, Диплом, 1997