Previous jobs

• Pernod Ricard - Senior Brand Manager, Whiskies (2001-08-01 00:00:00.0 - 2006-12-01 00:00:00.0)

  August 2001-Present PERNOD RICARD MOSCOW, RUSSIA
  Senior Brand Manager, Whiskies (Chivas, Ballantine’s, Jameson, single malts), promoted December 2004
  Responsible for strategic planning and coordination of day-to-day marketing operations for whiskey portfolio in Russia. Manage a team of 5 marketing professionals.
  • Develop brands’ long-term vision for the local market
  • Lead brands’ annual P&L, including volume and A&P budget planning
  • Orchestrate the implementation of strategies for all marketing mix elements
  • Identify opportunities for strategic alliances and partnerships that further business goals
  Brand Manager, Cognacs (Martell, Bisquit), Tequila (Olmeca)
  • Formulate and coordinate consumer marketing programs for the brands on- and off-trade
  • Develop and coordinate trade marketing programs
  • Lead PR, advertising and creative process including day-to-day management of the advertising and PR agencies
  • Manage all market research and product development activities
  Achievements:
  • Successful integration and set up of operations for newly acquired brands (Martell, Olmeca and Ballantine’s) during the company’s two acquisitions.
  • Double digit volume growth for Chivas Regal, #2 strategic brand for PRR, and Jameson, fastest growing strategic brand.
  • Launch of new Martell XO and re-launch of Martell Cordon Bleu in Russia.

• Morris Beacher, USA - Brand Consultant (2000-01-01 00:00:00.0 - 2001-01-01 00:00:00.0)

  • Coordinated tactical planning for the brand
  • Identified and managed promotional programs for the brand in off-trade
  • Led analysis of product market performance utilizing internal reports, syndicated data, and outside research and developed recommendations on further activities
  • Developed and integrated into newly developed offers and programs product value proposition to address targeted customer groups and influence their purchase

• General Motors - Brand Manager, North American Vehicles (1999-01-01 00:00:00.0 - 2000-01-01 00:00:00.0)

  • Planned and managed North American vehicle portfolio for Russia
  • Developed and coordinated the implementation of annual strategic and tactical brand plans
  • Devised product specifications and requirements both for the existing products and products in planning
  • Prepared and managed pricing for Chevrolet and Cadillac models
  • Planned and led implementation of new product launches
  • Analyzed and interpreted product performance data
  • Managed the efforts of the advertising agency and led the implementation of all MY2001 promotional and brand communication materials

University education

• California State University, Marketing, MBA, 2000-2000
  
• Московский Лингвистический Университет, Общая и Прикладная Лингвистика, Диплом, 1997-1997
  

Training courses

• Marketing of Alcoholic Drinks, Haute Ecole Commercial, Certificate, 2002
  
• Courses in Consumer Behavior and Marketing Strategy, Georgetown University, Certificate, 2001